My Role: UI/UX Designer
Matcha originated from the TD Tech Jam, a hackathon styled design challenge featured by TD ELEVATE.
Matcha was the creation of 3 back-end developers, 2 UI/UX designers and one business student, working
together to create a mobile application that can build a sustainable solution.
Food waste is a big problem in today’s world and especially North America. Sustainability & reversing
the damage we’ve done to our planet is more pressing than ever, amidst ever increasing political turmoil
that’s reversing many of the progressive initiatives and reforms that been taken to move forward in sustainability.
Innovation in this space can’t be stopped however: there have been a plethora of apps and services that have come out
that try to chip away at what seems incredibly daunting.
How can restaurants, suppliers and grocery stores be incentivized to
hold on to their excess or food at the end of the day that’s going to be thrown away, and exchange it with an entity that needs it?
Assessing student behaviours through Qualitative Research
- Research (Travel times, activities, available resources)
- Online interviews/online testimonials
- Online field studies
- Online moderated usability tests
- Contextual observation
- Competitive Analysis
- Journey Mapping
- Prototyping feedback & testing
Flashfood is an app that lets grocery stores let go of their excess inventory at a low price to customers. Content curation
apps like Detox Me, Think Dirty and Good Guide seek to keep the consumer more informed about the everyday products in their
lives and make better decisions. Good on You seeks to connect consumers to sustainable clothing establishments. All this is
great. However, we noticed that the fundamental problem, of food wastage is still around. Subscription meal-prep services like
GoodFood and HelloFresh create way less food wastage, but due to the expensive nature of the packaging and delivery process,
the offset is questionable, nevertheless a step forward.
How does it work?
Matcha matches entities such as restaurants, suppliers, grocery stores and charities to each other to facilitate food exchange. Unlike out competitors,
Matcha is an all inclusive app that allows B2B&B2C transactions.
By integrating an Interac API, buyers/sellers are able to receive quick and easy invoices for their purchases/sales whilst also avoiding the arduous task of
verifying payment with Interac E-Transfers.
Challenges We Ran Into
Our team ran into a few difficulties when it came to the developers - although us designers and business members had no difficulty, it puts weight on the whole team when conflicts arise during a project
and require team collaboration and effort to resolve conflicts.
What's next for Matcha
This is just the start of this beautiful idea. Having an environment to bring together 6 beautifully talented people and get them to
collaborate, argue and discuss ideas was such a blessing! We had such interesting discussion around a plethora of topics and we all
brainstormed the heck out of this idea, freely criticizing it, till it reached a point of viability. This is just the start. We think this
idea has great potential, and given a longer timeline, could be developed into something phenomenal and potentially have a far-reaching impact
we could not have predicted.
I designed the wireframes with my UI/UX design partner using Figma and sketching on sticky notes, but the demo was created using the applications below by three back-end developers.
For more information, check it out on devpost!
© JiaJia Kong 2019 - 2020.